Alfred International Ltd.

Our Strength : Sales Marketing

Alfred International is a highly diversified watch manufacturing and marketing company that integrates its products to meet all the customers' needs from OEM / ODM business to private label and brand watches management. Periodic marketing trips to visit customers' market are made to ensure smooth communication and inputs of latest trends individually from the market levels.

From High-end to Mass Markets

Combined with the production strength of the manufacturing plant in China and liaison manufacturers in Switzerland, Alfred International manufactures wide range of products which covers market segments in different retail price points from High-end Jewelry watches & Swiss Made watches with retail price over US$10,000 to Sport watches & QA mini clocks targeted at mass market segment with retail price of US$10 to US$30.

With a strong technical support, Alfred International can entertain custom made projects of Quartz Analog, Digitals, Digi-Ana and Mechanical watches for customers from OEM/ODM projects to brand watches development.

With the strong experience in Watch Design, R&D support and Manufacturing, Alfred had extend its business territories to the Branded Watch markets in the new millennium. The company had successfully signed the Licensee Contract to design, manufacture, market and distribute the timepieces with

Flexible Delivery and After Sales Service

The company also provides full support to customers not only on new products development but also the after sales service. Besides premium quality products, Alfred International provides full range of door-to-door delivery services (China-China, China-Hong Kong and Hong Kong-China) to customers, and the company will also gladly accept watches for repair Under the terms and conditions set for each order.

Alfred's products are protected by one-year warranty of manufacturing defects from the date of purchase.

Major Achievement and Product Placement

Alfred International's high quality and innovative products constantly wins appreciation and applause from satisfied customers worldwide, which has helped form solid relationship with customers since it was established 20 years ago.

Product Placement

Alfred International is the accredited supplier of leading department stores, specialty stores, direct sales channels and major mass / mid-tier merchandisers in China, Hong Kong, Japan, Europe and USA including, Wal-Mart, K-Mart, Target, JC Penny, Takashimaya and other sales channels including catalogue sales (AVON) and in-flight shoppers program (ANA & JAL).

Our Strength : Research & Development

Alfred International has earned its place in the industry through its innovative designs and high advanced manufacturing processes and methods, plus an unprecedented level of quality in craftsmanship.

Innovative & Fashionable Design

The company has invested a substantial amount in recruiting and training of watch designers as well as engineering specialists combined with the modern facilities. Periodic marketing trips to customers are made to ensure exposures and acquisitions of latest market and technology trends. Alfred International has the capacity to produce 5,000 new product styles annually in order to tackle the growth of the company and market needs.

In-house Sample Production Line

Supported by the in-house sample production line and hi- technology tooling system, the company caters to all requests from customers for new product developments from sketches to hand samples within a short period of time. This certainly helps the customer and the company in developing new projects in a timely & cost-effective manner.

Our Strength : Merchandising, Purchasing & Web-based MRP/EDP System

Alfred International believes in the local buying policy that could help the company in producing high quality watches to customers at direct factory prices. This policy has been adopted since the start-up of our factory in China in 1986.

Coupled with a highly organized, easily accessible, user-friendly and open Web-based MRP and Engineering Database systems, New Products Development and Order Processing flows and tracking at Alfred International is efficient, easy and supports collaborative efforts.

Local Merchandising & Purchasing Policy

The strong merchandising and purchasing team established in China is responsible for procurement of all spare parts and materials direct from suppliers in Mainland China. The procurement team sources and purchases the raw materials to semi-finished product from different provinces of China from Shenzhen (Southern China) to Zhe Jiang (Mid-Western China). This purchasing policy supports Alfred International in purchasing high quality materials at best bargaining power.

Alfred International maintains a highly efficient Merchandising team in Hong Kong office. Market research and design inspiration trips are conducted periodically by our Designers in Europe, USA and Japan, which allows our company to capture the world’s latest fashion and lifestyle trends. We also maintain a dedicated buying team responsible to procure movements directly from suppliers in Japan and Switzerland to minimize the cost incurred through middlemen.

Web-based MRP & Engineering Database Systems

Alfred International is currently upgrading its existing MRP System by developing its own Web- based MRP. Since the system is web-based, it can be accessed anywhere and by any authorized users. Aside from the usual internal MRP processing, the system is aimed to achieve interactive collaboration between Alfred, Alfred Suppliers and Customers.

Despite being an ISO9001 certified company, Alfred is taking further steps to enhance its Documentation Control and New Products Development process by creating a Web-based Engineering Database and/or Data Information Management System. The system will automate most of the documentation processes in product development including its creation, distribution and archiving. The system will also support concurrent engineering during New Products Development process.